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Role:
Senior Visual Designer

 

Overview:
Piper, Inc. is an Education Tech startup that specializes in DIY kits that teach kids building, electronics, and coding.


The Beginning:
In the summer of 2017 I was brought on as Piper’s first full-time Senior Visual Designer (primarily for marketing). When I started, I inherited a conglomeration of artifacts, designs, and files from Piper's previous contract designers. This is where I then assessed Piper's current brand, the things that stuck, didn't work, and its potential.

With my broad range of skills and background, I eventually, became their “swiss army designer”, assisting and managing the ongoing needs of each department (marketing, sales, software, product). Below is a sample of a variety of sprints, short-term, and long-term projects.



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Note: This was before our we had any clear Brand Guidelines.

Packaging:
Here are some of the packaging art that I worked on for our updated Piper Computer Kit and our new product line of accessories.

Process:
I went through several mockups and did printed out paper prototypes to see how they would look on the box.

After Thoughts:
Since the recent decision to transition from a "Toy" company to an "EDU" company, the plan was to have these on in retail stores.



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Piper
 
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