Evolution:
I partnered with the Principal Product Designer and Senior Product Designer on the evolution of Optum’s B2B brand and website experience. I drove early visual exploration and concept development, influencing the UI components and the brand's visual ceiling.
Role:
Senior UX/CX Designer
Responsibilities:
Branding, Art Direction, Visual Design, Illustration
Year:
2024
Principal Product Designer: Taly Martins Senior Product Designer: Joey Christensen
